Why can't they repair the damage caused by Elon Musk renaming Twitter to X?

Compared with all that stuff, renaming one of the most distinctive brands in tech so it sounds like a low-rent porn site is little more than an oopsie.

On the other hand, firing the Moderation team was the strategic equivalent of shooting himself in the face. And then he compounded the problem by telling advertisers to “GFY.”

Except, you know, he didn’t use the acronym.

Can you fly an American flag in the UK in your own private property there? What is the UK’s government stance on that? And if yes, do you also have to fly the UK flag or the American flag can fly solo?

That was one of the dumbest branding decisions I’ve ever seen, but the “damage” is probably limited to mockery.

He made it ok to post porn (which, to be fair, was already happening). He promised a dating site. And has talked about making it a financial services site — as if anyone trusts a guy with hundreds of billions of dollars but skips out on both rent and child support.

Meanwhile, he’s so desperate to pump up his fading user numbers that he’s pushing the “blue checks” who really belong on Truth Social into everyone’s For You feed. The resulting increase in Views may make the right-wing nut jobs happy, but it scares off any advertiser thinking of returning because no one wants their ads next to some guy screaming about the need to kill all the (insert minority group here).

How does a man look at you when he is in love?

Twitter always struggled to make money. Elon talked about replacing an ad-based model with subscriptions, but that failed in every iteration he tried. He’s now pushing some incomprehensible package deal where you get “verified” and some free ads in exchange for a flat monthly fee. The only advertisers who will go for that are the scams that need a thin veneer of credibility.